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Beachhut

Prepared for Deliverance AI

Sovereign Trusted

A communications strategy for the European authority on trusted sovereign AI.

July 2026

How we see you

Every enterprise can deploy AI.
Very few can trust it.

$7m

Annual recurring revenue

Roughly seven million dollars in ARR across eight large enterprise customers. Deliverance AI is past the proving stage and is already running inside organisations that cannot afford to get this wrong.

$500m+

Who is buying

Regulated organisations above five hundred million dollars in annual revenue, increasingly wary of storing data in US-governed jurisdictions. Telco, government and defence, pharma and sport.

Control plane

The category no one owns

Observability, policy enforcement and audit in one control plane for trust, enabling sovereign private deployment inside the customer’s own data boundary without depending on the hyperscalers. Agent orchestration, agent governance and sovereignty in a single argument.

October

The Series A

Terms expected inside roughly six weeks, with the round landing in September or October. The profile has to be built before the raise, not after it, so the funding validates a company the market already recognises.

The Objective

Own the sovereignty conversation. Then raise.

FIRST: THE AUTHORITY

Become the European authority on trusted sovereign AI infrastructure.

Deliverance AI sits where four board-level agendas meet: AI sovereignty, enterprise resilience, AI governance and AI at scale. None of these is a technology conversation. The job is to move the company beyond product announcements and make it one of the most quoted AI companies in Europe, with awareness built among investors, enterprise CIOs and government decision makers.

THEN: THE RAISE

Make the Series A the culmination, not the introduction.

By the time the round is announced, the funding should validate a company the market already knows rather than introduce one it has never heard of. Every interview returns to one statement: the next phase of AI is not about better models, it is about trusted deployment.

The Messaging

AI without control is a risk. Four pillars, one argument.

01 · Pillar one

Deploy AI safely

• AI needs governance before scale, not after it
• Every company wants AI, very few have built the governance to scale it safely
• Without governance: shadow AI grows, compliance risk rises, security weakens and trust disappears

02 · Pillar two

Sovereignty equals resilience

• Not simply where the data sits, but who controls your AI when something goes wrong
• Geopolitical tension, elections, supplier outages, cloud failures, regulatory restriction
• Organisations that depend on external suppliers can have access restricted by government policy
• There is no effective sovereignty without the governance layer, because that is what keeps agents inside defined boundaries

03 · Pillar three

AI inside enterprise boundaries

• Inside sovereign environments and secure networks
• Fully air-gapped, with no route to the public internet
• Fully observable and fully auditable, every decision evidenced
• Backed by the hardware partnership with HPE for private and sovereign deployment

04 · Pillar four

AI must improve the bottom line

• Most AI deployments still show no measurable return
• The widely cited finding that 95% of organisations see no meaningful bottom-line impact is a conversation starter
• Be confident enough to say it plainly: if AI is not generating measurable ROI, it is not working
• Concrete outcomes, cost savings and payback woven through every story

Media Targets

UK and Ireland first. Europe next.
The US after the raise.

Staged as agreed on the discovery call. Tier 1 media carries the macro argument in broadly accessible business language, not technical product detail. Trade media is where the detailed case studies and the quantifiable data go.

PHASE ONE: IRELAND

  • The Irish Times
  • Business Post
  • Irish Independent
  • The Currency
  • RTÉ
  • Silicon Republic
  • Business Plus
  • That Great Business Show
  • Inside Business

PHASE ONE: UNITED KINGDOM

  • Financial Times
  • Reuters
  • Bloomberg
  • BBC
  • Sky News
  • The Times
  • The Telegraph

PHASE TWO: EUROPE

  • Politico
  • Euronews
  • Sifted
  • EU-Startups
  • Handelsblatt
  • Les Echos
  • Silicon Canals
  • Tech.eu

TECHNOLOGY, AND THE MARKET WE HOLD BACK

Technology, all phases

  • TechCrunch
  • VentureBeat

United States

  • Held for phase three, after the Series A

How We Generate Coverage

Not just announcements. A permanent presence.

REACTIVE COMMENTARY

Deliverance AI becomes one of the fastest voices reacting to AI news, wherever it serves the business objective. Target response time is two hours, because the media moves fast. Daily commentary on the sector positions the leadership team as the subject matter experts and adds real value to newsrooms.

THOUGHT LEADERSHIP

One meaningful contribution to a major discussion every month. Why AI governance has become the new cybersecurity. Why Europe’s AI future depends on sovereignty. The hidden risk of relying entirely on hyperscalers. The AI resilience gap nobody is discussing. Why AI projects fail to deliver ROI.

EXECUTIVE PROFILING

The CEO becomes one of Europe’s most visible AI commentators: a weekly LinkedIn article, two media interviews a month, podcast appearances, conference panels and broadcast interviews.

CORPORATE MILESTONES

The Vodafone partnership and the HPE integration are anchor moments in the timeline, alongside senior hiring, office openings and product news. Each one is planned as a campaign, not a single-day announcement.

FLAGSHIP RESEARCH

An annual index built on Deliverance AI’s own data and a survey of Irish CIOs. Research consistently earns Tier 1 coverage, and it gives the sales team something to open a conversation with.

SPEAKING AND EVENTS

HumanX, Ireland AI Summit, AI Summit London, Web Summit, Dublin Tech Summit, Money20/20, European Cyber Week, Slush and defence technology conferences. Plus your own executive roundtable or breakfast briefing on the future of sovereign AI, for CIOs, government leaders, dual-use and defence, enterprise architects and investors.

The Campaign

Two phases. The raise is the culmination.

Rather than treating the Series A as a standalone news event, it becomes the end point of a carefully sequenced campaign. Every piece of communication answers one question: why is Deliverance AI one of Europe’s most important AI companies?

Phase one: build market awareness

Establish Deliverance AI as a leading voice on sovereign AI before fundraising becomes public, creating visibility around the problem the company solves. Reactive commentary on AI developments, CEO thought leadership, introduction briefings with Tier 1 journalists, podcasts, and corporate profiling through milestones such as senior hiring, office openings and product news. Focused on the UK and Ireland, with Europe phased in.

Phase two: the Series A campaign

The funding announcement becomes a corporate communications campaign rather than a single day. The story is not that Deliverance AI raised a Series A. It is that one of Europe’s most trusted AI software companies has secured investment to accelerate sovereign AI globally, and that investors share the vision. Press release, media outreach, executive interviews and owned channels, run together.

After the raise: the United States

US expansion sits deliberately after the Series A. Capital is earmarked for growth, including potential US acquisitions and a wider European presence, so the US programme is scoped when that becomes real rather than promised in advance.

Flagship Research

The AI Trust Index. An asset you own.

Research consistently generates Tier 1 coverage, and it gives Deliverance AI an annual news moment that does not depend on the product roadmap. Built on your own data plus a survey of fifty Irish CIOs.

The survey

Fifty CIOs in Ireland, on the challenges they are actually facing around AI. A sample and a geography Beachhut can deliver, producing findings no competitor can quote without citing Deliverance AI.

The questions

Can you audit AI decisions? Are you concerned about your AI being controlled by a third party? Where does your AI data sit? How many AI systems operate outside governance? Have AI outages affected operations?

The output

An annual index, launched with a Tier 1 exclusive, a bylined piece, a data-led release and a roundtable. Then reused all year in reactive commentary, sales conversations and investor material.

Where You Win

Four sectors, one recurring argument.

The verticals already buying. Trade media is where the detail and the numbers live, so each sector carries its own case-study track underneath the macro Tier 1 narrative.

Always on

Telecommunications

National-scale infrastructure where an outage is a public event, so sovereignty and resilience are the same conversation. The Vodafone partnership announcement is the natural anchor moment.

Sovereign

Government and Defence

Buyers who cannot store data in a US-governed jurisdiction and who need every AI decision auditable. Air-gapped, observable deployment is not a feature here, it is the entry requirement.

Auditable

Pharma and Life Sciences

Regulated and evidence-driven, unable to adopt anything it cannot show its working on. Governance before scale is the pillar that lands hardest.

At scale

Sport

Large, visible deployments that get measured hard. Good ground for the bottom-line argument and for outcome-led case studies in the trade press.

Commercials

One monthly fee. Staged by market.

€8k / month

UK and Ireland PR and events, Europe phased in

Phase one covers the UK and Ireland from month one. Europe is brought in as phase two within the same fee. US expansion is scoped separately after the Series A. Exclusive of VAT.

WHAT THE PROGRAMME COVERS

  • ◆  Dedicated account team
  • ◆  Messaging and narrative development
  • ◆  Daily reactive commentary and press office
  • ◆  CEO and executive profiling
  • ◆  The AI Trust Index and flagship research
  • ◆  Speaking programme, events and roundtables
  • ◆  Series A campaign planning and delivery
  • ◆  Monthly reporting

MONTHLY KPIs

3-5

Tier 1 pieces

Across UK, Irish and European business or technology media.

6-10

High-quality pieces in total

Across national, business and specialist technology publications.

2-3

Reactive commentary placements

In leading media on breaking AI or technology news.

2

Bylined articles

Placed in respected business or technology publications, alongside one CEO profile interview and one executive speaking opportunity.

Corporate communications

The Vodafone partnership and HPE integration delivered as campaigns, and a coordinated Series A programme across release, media outreach, executive interviews and owned channels.

Commercial impact

Measured by influence: awareness among investors, engagement from enterprise decision makers in target sectors, and visibility with analysts, partners and prospective customers.

Indicative pricing, subject to final scope. Fees quoted exclusive of VAT.
Market staging per the discovery call: UK and Ireland first, Europe as phase two, the United States after the Series A.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now in London, Belfast and Amsterdam.

We specialise in earned media for tech, fintech, deeptech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Everywhere you need to be

15 yrs

in tech communications

Everywhere

you need to be

Earned

media-first, no paid amplification

Sector

tech, fintech, deeptech, medtech, AI, mobility

Your Team

Senior people. Founder-led.

Stephen Mangan

Stephen Mangan

Senior Account Director

Lead Dublin
Niall McLoughlin

Niall McLoughlin

CEO

Dublin
Paul Hayes

Paul Hayes

Founder

Dublin

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Beachhut

Ready when you are.

Five steps to live.

1Review. 2Agree start date and contract. 3Collect collateral: customer references, product detail, roadmap. 4Messaging session to refine the sovereignty language so it stays a differentiator. 5Confirm the milestone calendar: Vodafone, HPE, hiring and the Series A.